Zeitbasierte Medien SoSe 2023
Dozent: Prof. Dr. Jürgen Scheible
What is this lecture about?
Creating digital materials for an online advertising campaign of a product or service. Making a concept (for a brand and specific target group of students’ choice). Producing content (Creatives (FB/Instagram still and animated Banners, Video-Ads, Product configurator (HTML5 / XD). Video Ad. Integrating all materials into a website.
Final Project task:
Students needed to create digital materials for an Facebook & Instagram advertising or marketing campaign of a product or service of their choice (group work). Create a concept (‘Rationale’). Create 10 Facebook/Instagram Ads (Creatives) of your choice based on “Full funnel Performance-Setup” (incl. 1-2 Video Ads). Create a product configurator. Create a landing page (Visual Design) or alternatively a page with HTML or CMS (e.g. WordPress).
The company, our service, USP, target group, advertising goal, positioning, statement, look and feel, color palette, typography
REVIVAL is a company that offers a second chance to old clothes. We create new garments that correspond to the current fashion trends from your old, unused clothes – Al designed and made according to the personal preferences of our customers. REVIVAL represents and expresses our commitment to sustainability, circularity, and reducing our impact onthe environment. It was created to focus on repurposed, remade, and one-of-a-kind vintage goods and it’sa mission we continue to nurture today.
REVIVAL helps people to sustainably transform old clothes into new, individual IT-pieces. Thus REVIVAL supports their customers to consume in the sense of the environment and nevertheless to use the current trend articles.
Raise awareness for sustainable fashion and upcycling, reach potential customers, convince them of the benefits of REVIVAL
Lorena Schöllhorn, Jule Schneider, Merjam Brink, Carla Schöttke