Zeitbasierte Medien SoSe 2022
What ist this lecture about?
Creating digital materials for an online advertising campaign of a product or service. Making a concept (for a brand and specific target group of students choice). Producing content (Creatives (FB/Insta still and animated Banners, Video-Ads, Product configurator (HTML5 / XD). Video Ad. Integrating all materials into a website.
Final Project task:
Students needed to create digital materials for an Facebook & Instagram advertising or marketing campaign of a product or service of their choice (group work). Create a concept (‘Rationale’). Create 10 Facebook/Instagram Ads (Creatives) of your choice based on “Full funnel Performance-Setup” (incl. 1-2 Video Ads). Create a product configurator. Create a landing page (Visual Design) or alternatively a page with HTML or CMS (e.g. WordPress).